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Monthly Archives: March 1990

The Brand Footprint

As big as commercial brands such as Coke, McDonalds, and Apple might seem, concept brands have the potential to get much bigger. To understand the generosity brand, you need to realize that the business of generosity is simply enormous. It is transforming one organization after another. Entire industries and verticals […]

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The Three Competencies of Generosity

Generosity flourishes when an organization does good, stays viable, and remains true to its mission. I’m not an airplane pilot myself, but I know a few pilots and have learned a few things about flight dynamics over the years. When you’re piloting an aircraft in flight, you’ve got to have […]

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